Advertising for the Uk Alcoholic Beverages Sector Essay Example for Free

advertizing for the Uk alcoholic beverageic Beverages Sector testifye Center Im Researching Saved Recents Uploads My Answers Account Products Home Essays Drive Answers Texty active Compevery Legal Site Map Contact Us Advertise 2017 HOME ESSAYS ADVERTISING FOR THE UK announce for the Uk Alcoholic Beverages Sector Alcohol, Alcoholic beverage, Drinking culture Mar 2, 2013 1163Words 94Views PAGE 1 OF 4 Essay Title Advertising for the UK intoxicantic beverageic beverages sector has gained far stricter guidelines and regulations over the last few decades.Do you reserve that the advertising of alcohol should be restricted to such an extent and how far do you look at any(prenominal) governments should be able to control advertising? Introduction In responses to a mass of souse advertisement appears to catering to adults and y stunnedh, governments have paid to a greater extent attention on this, for example, the Government has pledged to introduce a comprehensive alcohol harm-red uction strategy in 2004, which is homogeneously to place restrictions on drink advertisement which incite binge drink among youth. See much Ethnic groups and racism essayDoes all restrictions or guidelines publish by governments like this that tampering a part in controlling advertising? This essay pull in out mainly concentrate on why such boozer advertisements should be restricted and to what extent should any governments be able to control advertising. Generally, people drinking because they are happy or not, maybe because they get a raise in their salary, or get a rough patch at work, or just enjoy a night out at pub and so on.Mintels exclusive research confirms that the majority of adults, three quarters in the 2003 survey, believe that there is nothing wrong with drinking in moderation, and far more people drink occasionally-and mostly at home-than do so on a regular basis outside the home(Clark, 2003). As for the youth drinking alcohol, most of them just out of curiosity, or bear heavy burden from not only the economy but also the psychology like experiencing a disappointed love affair.In addition, alcoholic advertisement is found to be fancy and loving for unseasoned people, which leave the impression of fun, or cool if they were drinking. According to health expert saying, since ancient times, drinking alcohol in moderation can be beneficial for our health, especially for red wine or beer, drinking a little per day is very good for balking cardiovascular ailment(Locke, 2011). But how about drinking too much? It may become easy for you to become emotional and suffer greatly from more other(a) diseases, like chronic gastritis, alcoholism.Moreover,statistics show that alcohol-related admissions to hospital in England have topped 1m in a year for the first time. In other areas, up to 70% cases sent to the hospital were related to alcohol, and ferocity, contingency and health issues that relating to alcohol are thought to cause thirty thousand premature deaths a year. Meanwhile, prescriptions for treating alcohol abuse have also risen(Meikle). Therefore, drinking too much is harmful for people both in physically and mentally. So how do people know about alcohol, from which channel?Absolutely, media is the main place for alcohol industry spending their money, it is the main channel for people get new information about alcohol, and it is believe that exposure to alcoholic advertisement can increase consumption and influence peoples attitudes towards alcohol especially for young people as they have not formed the correct understanding of it. In order to prevent the large amount of alcoholic advertising appears on media, over the last few decades, governments have situate far stricter guidelines and regulations, in spite of this, the following table will disclose another side.Figure1 main alcoholic advertising expenditure on media, 1998-2003* ? m Sales ? m 1998 219. 7 28,301 1999 247. 3 29,808 2000 228. 6 31,327 2001 210. 2 32,637 2002 233. 7 33,942 2003* 114. 7 34,870** *January to August **estimate Source Nielsen Media research/Mintel The figure1 shows the advertising expenditure on alcohol, which discovers that during the 1998-2003, although the embody dropped almost half, the percentage of sales did not change a lot, conversely, it roses every year.According to an Kusserow(2001), who works on alcohol controlling revealed that regulations and standards placed on advertising control are almost invalid. Procedures are grueling to follow through each department, the viability and effectiveness of huge criteria still have to be established. So Britain wants to end of economy and health, the duty is not just the governments, and only depending on the polices of government is not far enough, alcoholic and other related-sectors should be self-regulated.On one hand, it is necessary for government to set out a serial of limitations on advertising of alcoholic drinks, such as limiting the timing of advertisements on television, ads can be only allowed to display after 1000pm, trying to avoid youth from it. Meanwhile, prohibiting the liquor company being the sponsor in sport, as Professor Gilmore(2007) said that the limitations should include alcohol sponsorship in sport as the alcohol was being advertised 24 hours a day.Besides,the contents of advertisement should be restricted, images like violence and potential crime should be forbidden as it is easy for young people doing the same things that shows on television. On the other hand, because of the boundedness of governments control, both public and private sectors have responsibilities to help to set out limitations to restrict its promotion and sales through ads. For examples, clubs and music pubs should abolish the unlimited drinking for a trustworthy time only with the fixed money, people who are too young should not be permitted into this occasion.Besides, the price should be increased to reduce the alcohol consumption. In addition, manufacturer should develop a new work line, as an alternative to replace alcohol. Conclusion Now, alcohol has abounded in UKs society, being consumed by both adults and youth, which forms an grim condition between economy and health. The mass advertising appears on television or networks or other channels is the main selling way. Naturally, to control alcoholic advertising is becomingmore and more of the essence(predicate) in UK. But obviously, the actual effects that caused by governments policy is not big, so alcohol-related sector should play an increasing important part in controlling alcoholic advertising, then it must be more powerful and effectiveness.References Brown, K. (2007) National Alcohol Harm Reduction Strategy WWW Institute of Alcohol Studies. Available from http//www. ias. org. uk/resources/ dark/policy/nahr. html Accessed 25/08/12 Clark, T.(2003) Drinks food market UK, 2003. WWW Mintel Group Ltd. Available from http//www. mintel. com /drinksmarket Accessed 18/08/12 Department of HealthHuman Services(2001) Youth and Alcohol. regular army Department of HealthHuman Services. Gilmore, I. (2007) Britains top doctor calls for total ban on alcohol advertising WWW Institute of Alcohol Studies. Available fromhttp//www. ias. org. uk/resources/publications/alcoholalert/alert200701/al200701_p10. html Accessed 27/08/12 Grube, J.(1971) Main alcoholic advertising expenditure on media Diagram. In Clark, T. (2003). Drinks market UK. London Mintel Group Ltd. Locke, T. (2011) Moderate alcohol drinking offers heart disease protection WWW Heart disease health centre. Available fromhttp//www. webmd. boots. com/heart-disease/news/20110222/moderate-alcohol-drinking-offers-heart-disease-protection Accessed 20/08/12 Meikle, J. (2011) Alcohol-related hospital admissions at record high. Guardian, 26th May, p,1.