Reflective exercise for studing marketing module Essay

Reflective exercise for studing marketplaceing module - Essay ExampleMy cognition on the topic of planetary marketing has improved tremendously as a result of the classes and gravel sessions. I keep back learnt that the strategies of marketing for internal businesses have become a crucial and cumbersome parturiency in todays competitive world. Globalisation is virtuoso of the most important contributing factors to international marketing strategies. My information was updated to a much greater extent in the argonas of international marketing and its wallop on global factors to an organizations managerial close making, the approaches of entering new markets, designing and growing new products for international markets, the attributes of marketing research internationally, the marketing mix for international business and a caboodle more. Our group comprised of three members including me. We had diverse cultural and ethnic backgrounds two of us atomic number 18 Chinese and one belonged to Saudi Arabia. Due to the difference in cultural and religious backgrounds I learnt how to communicate and manage a diverse team. We as a team found out that the business rules of International Marketing be not the same as they used to be few years ago. The reasons behind these change of rules and strategies is globalization and its associated threats and opportunities. I got the information that due to various factors alike(p) increased globalisation, technological advancements and increased role of internet, the disceptation has increased greatly these days in every industry. Due to this reason, businesses have to adopt newer methods and strategies in hallow to survive in the competitive world and have a sustainable business. I as well got familiar with the difference of conventional marketing and international marketing and due to this I realised that the modern marketers have changed their mind sets for global development. In todays world the traditional ways of marketing are not sufficient for this reason the marketers and the executives need to be more innovative thinkers, create newer and better ideas to market internationally and possess quick decision making capabilities. The concept of innovation in marketing techniques was also highlighted in one of the lectures and I think this is one of the basic requirements for international marketing methods of todays world. Examples of innovative marketing techniques are video clips posted on social networking websites and viral marketing. The conventional tools for assessing the decision making abilities of an organization which includes the SWOT analysis and the PESTL analysis are found to be quite assorted from a global business perspective. Important to note, that I studied and analysed that now more number of factors are needed to be analysed and examined in SWOT and PESTL analysis for a global organization. I would also like to accept and appreciate the skills of my teacher who encourag ed and motivated us to learn the concepts of International marketing from a broader view point and effectively implement it in the practical world when possible. The lectures, seminars and the reading materials were adequate liberal to bring deeper insight in the students and held up to date information. We also studied and learnt to determine the opportunities present in the global marketing with the help of real-life case studies. Moreover, it was studied that the